Tone Arm

Tone Arm is a UK radio promotions company founded by Rob Platts in 2024. Rob has over 13 years experience in radio plugging, having worked with a diverse range of artists including: Alt-J, Alvvays, Big Thief, The Black Angels, Broken Bells, Cage the Elephant, The Charlatans, Claud, FIDLAR, Japanese Breakfast, Jónsi, Khruangbin, Korn, Local Natives, Mitski, Modest Mouse, Orbital, PUP, Sleigh Bells, Tricky, Wolf Alice and many more.

Notable achievements include playlist adds, live sessions and interviews with stations including: BBC Radio 1, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live, BBC Radio 6 Music, Radio X, Absolute Radio, Apple Music 1 and more.

This work has been undertaken alongside some of the most respected record labels in the industry including: Because / London Records, BMG, Chrysalis, Communion, Concord, Fat Possum, K7, Loma Vista, Lucky Number, Mexican Summer, Partisan, Saddle Creek, Secretly Group, Sony Music, Sub Pop, Transgressive, Virgin, Warp, Yala! and many more.